James Bull

Special Counsel and Head of Frank



James has 10 years of experience working across a broad range of commercial transactions including M&A, corporate structuring, shareholder and joint venture arrangements, start-up capital raising, supply and distribution agreements and other commercial arrangements.

With a focus on private mergers & acquisitions, James acts for buyers and sellers in share sales, asset sales, equity investments and venture capital transactions. His clients include private and public companies, family-owned businesses, SMEs, start-ups and investors.

James regularly works with technology and financial services businesses but has experience across a wide range of industries including manufacturing, food & beverage and retail.

James heads up the firm’s start-up practice, Frank and runs the ‘Frank Lab’ start-up accelerator program. His work with high growth companies means he acts as a trusted advisor to many founders and entrepreneurs.

James has experience working in the US, having undertaken a secondment with New York based law firm Patterson Belknap Webb & Tyler, where he acted on a number of large debt and equity transactions.


  • Advised Lumi Interactive, an Australian female-founded team of game developers, on its US$6.75 million (approximately A$9.76 million) series seed priced equity capital raise round.
  • Advised Deluxe Small Business Sales, Inc., a wholly owned subsidiary of NYSE-listed Deluxe Corporation, on the sale of all its shares in Hostopia Australia Holding Co Pty Ltd to Newfold Digital, Inc.
  • Acting for Maggie Beer Holdings (ASX: MBH) on its $50m acquisition of e-commerce company Hampers & Gifts Australia and the associated placement and underwritten accelerated non-renounceable entitlement offer to raise $30m.
  • Advised leading essential oil supplier Australian Botanical Products on its acquisition by IXOM, a multinational water treatment and chemical distribution company.
  • Advising the founders of Liberty Oil on the sale of its wholesale fuel business to Viva Energy Australia and the establishment of a new retail fuel joint venture with Viva.
  • Acting for Fluence Corporation Limited on its $75 million acquisition of a large privately held US company with a global business in the wastewater treatment industry.
  • Acting for Note Printing Australia in relation to various supply arrangement locally and internationally.
  • Acting for the Australian distributor of Sonos products in the sale of its shares to US company, Sonos, Inc.
  • Acting for REA Group Limited/Realestate.com.au in respect of its acquisition of online property platform, PropConnect.
  • Acting on the restructure of Australia’s largest privately-owned construction company.
  • Acting for the management shareholders of two IOOF subsidiaries in the sale of their shares to LSE and ASX listed investment company, Henderson Global Investors.
  • Acting on a number of transactions for Boom Logistics Limited as part of the divestment of certain parts of its business.
  • Acting in the merger between Global Spill Control and Perth Petroleum Services, forming Australia’s largest manufacturer and supplier of chemical and oil spill equipment.
  • Acting for Liberty Oil and associated entities in respect of various acquisitions, supply arrangements and other transactions.
  • Secondment to New York based law firm Patterson Belknap Webb & Tyler: acting for Citibank in various large debt and equity transactions, including the listings of Chinese company 58.COM and German company Voxeljet on the New York Stock Exchange.

Latest thinking

Thinking | 14 May 2019

Entrepreneurs and key industry players share their election wish lists 

Startups and entrepreneurs are a vital part of the Australian economy but issues affecting startups, or policies and promises focusing on investment in innovation, have received little air time in this federal election campaign, James Bull, Director of Frank, Hall & Wilcox’s dedicated start-up practice, asked key industry players and members of Hall & Wilcox’s Frank Lab cohort (all start-ups in varying stages of their entrepreneurial journey) to share their election wish lists.