Intellectual Property

Intellectual property and its protection can be a significant issue for many organisations.

Ensuring that intellectual property (IP) rights are appropriately protected and commercialised – and that any infringement disputes are dealt with effectively and efficiently – can be the key to gaining and maintaining a commercial advantage.

Our firm has expertise in a variety of sectors including fashion, sport and entertainment, agribusiness, retail, food and beverage, horticulture, government, fitness and automotive sectors. 

How we can help

Our IP lawyers work with companies from all sectors to secure and defend their intellectual property, including patents and trade marks. We identify and implement legal solutions that help our clients maximise and protect the value of their IP.

We advise on:

  • trade mark portfolio management, prosecutions, registrations and oppositions.
  • commercialisation and licensing of IP, including trademarks, patents and plant breeders’ rights, and related commercial arrangements such as joint ventures and other commercialisation structures.
  • disputes, including both enforcing and defending IP infringements and related actions.

Our senior IP lawyers often work with other experts in the firm, including dispute resolution, tax, corporate and commercial and employment specialists, to provide a multidisciplinary approach that delivers seamless commercial solutions when required.

‘Hall & Wilcox are very knowledgeable in the IP arena. They are very good to work with.’

Chambers Asia Pacific Guide 2024

IP commercialisation and licensing

With technological advancements in all sectors facilitating a rapid rate of innovation, commercialisation is happening at a fast pace.

To maximise the return on the development investment and transform an invention into a profitable venture, it is critical to take a practical and commercial approach to IP commercialisation and licensing.

We work in partnership with our clients to help them make the most of their IP and develop tailored commercialisation strategies for a range of IP, including trade marks, patents and plant varieties (in which we have particular expertise). We draw on our significant commercial expertise to ensure the right structures are in place.

IP litigation and dispute resolution

Intellectual property violations ideally need to be investigated as soon as they’re noticed to reduce the potential for loss, reputation or brand damage. Although IP litigation and related disputes can be an unwanted distraction for any business, enforcing your rights as the IP owner or defending infringement claims can be important.

We work with our clients to assess the risks and rewards of pursuing all actions at the outset, weighing up the commercial benefits, the chance of success and the financial impact of any dispute.

We have expertise across all areas of IP litigation, including enforcing and defending copyright, design, patent and trade mark infringements and related claims under the Competition and Consumer Act 2010 (Cth). We also work with our litigation lawyers who have IP disputes experience to complement our core IP team.

Trade marks

The effective management of trade mark portfolios can be an important part of maintaining competitiveness in the market.

Implementing a strategic approach to managing trade marks, monitoring for infringements and enforcing rights is vital. We manage trade mark portfolios for numerous clients, which includes a trade mark search to provide brand protection advice on trade mark availability, infringement and registrability both nationally and internationally, and preparing evidence and submissions to IP Australia.

Our intellectual property experience
Trade marks and brand protection
IP commercialisation and licensing
IP litigation and dispute resolution
Key contact
Our team

Hall & Wilcox acknowledges the Traditional Custodians of the land, sea and waters on which we work, live and engage. We pay our respects to Elders past, present and emerging.

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