Market Entry App

For me, this Smarter Law outcome started with us identifying an opportunity to help our overseas clients to navigate the complexities of establishing businesses in the Australian market. We wanted to find a way for them to quickly understand key legal and regulatory factors before they establish a presence in Australia.

We thought that an app would be a helpful way to do this. I worked alongside Anne Utecht, who drove the project development, and Cristian Vinci, who was responsible for coding the tool. Our goal was to make it easier for foreign investors to take the leap into Australia, as our nation relies heavily on foreign investment to sustain and improve living standards. 

It’s the first of its kind, providing a free, online questionnaire that takes five minutes to complete. By answering a series of dynamic questions, users receive a tailored overview of essential considerations for a successful entry to the Australian market. While the tool doesn’t provide formal legal advice, it offers useful insights to help businesses address key aspects of operating in Australia. Upon completion, users receive a report summarising the steps they should consider.

The Market Entry app delivers significant value for our clients by enhancing efficiency and client service. It streamlines initial conversations by addressing common queries upfront, allowing us to dedicate more time to complex advisory work that adds greater client value.