Opening the door to the Australian market

For an international business considering entering the Australian market, knowing where to start can be challenging. There are legal and regulatory requirements to understand, decisions to make and questions to answer – often before a business has established a local presence.

We saw an opportunity to make that first step easier.

We wanted to give international clients a simple way to understand the key considerations for doing business in Australia, so they could approach their market entry with greater clarity and confidence.

I worked with Anne Utecht, who drove the project development, and Cristian Vinci, who coded the tool, to turn that idea into the Market Entry app.

The free online tool asks users a series of dynamic questions about their business and, in around five minutes, provides a tailored overview of the key legal and regulatory considerations for entering the Australian market.

After completing the questionnaire, users receive a report outlining the key considerations and next steps relevant to their business. It doesn’t replace tailored legal advice – instead, it helps clients become better informed before those conversations begin.

For us, that means spending less time working through common preliminary questions and more time focusing our expertise on the complex issues where we can add the greatest value.

For me, that’s Smarter Law: listening to what our international clients need, bringing together the right people and capabilities, and finding a simpler way to help them navigate complexity.

By making knowledge more accessible from the outset, we’re helping international businesses take their first steps into Australia with greater confidence – while creating more valuable client conversations from day one.