Hall & Wilcox advises Sweeney Research on its acquisition by Ernst & Young
Leading independent business law firm, Hall & Wilcox, has advised Australian market research firm Sweeney Research on its acquisition by big four professional services firm Ernst & Young.
Mr Jankowsky said the firm was pleased to have enabled a strong deal for Sweeney. “This is a classic win-win scenario. Sweeney is a market leader in its field and will benefit from the EY acquisition, with the opportunity to offer their services across the EY network.”
“For EY, they are bolstering their qualitative and quantitative research capabilities.”
Sweeney Research made a name for itself providing leading research for public sector and financial services clients across several sectors including pharmaceutical, fast moving consumer goods and retail.
A statement from Ernst and Young said: “Sweeney Research’s innovative solutions will help our clients understand their own customers’ digital needs, enabling them to receive real time feedback from customers via mobile devices and online browser interfaces.”
The acquisition is intended to be completed in October 2014. Sweeney Research will largely continue to operate as a stand-alone entity for the next 12 months.
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