IP Commercialisation & Licensing

With technological advancements in all sectors facilitating a rapid rate of innovation, commercialisation is happening at a fast pace.

To maximise the return on the development investment and transform an invention into a profitable venture, it is critical to take a practical and commercial approach to IP commercialisation and licensing.

We work in partnership with our clients to help them make the most of their IP. We develop tailored IP commercialisation strategies for a range of IP – trade marks, patents and plant varieties (in which we have specialist expertise) – which draw on commercial expertise to ensure the right structures are in place.


  • Acting for a peak industry body on complex trade mark proprietorship issues, trade mark infringement and enforcement matters, and trade mark licences in numerous foreign markets such as Japan, the EU, Brazil, Uruguay, Argentina, Chile, New Zealand, South Africa and Canada.
  • Advising on the commercialisation of new plant varieties (PBR) and related IP rights (trade marks).
  • Advising a joint venture company, formed between the Australian and New Zealand apple and pear industries, to globally commercialise new plant varieties.
  • Advising for a Chinese solar company in respect of licensing patented technology from an Australian company and its related commercial arrangements.
  • Acting on behalf of a plant variety rights owner in the licensing of new table-grape varieties and related IP rights (predominantly plant breeders’ rights) in relation to outbound licensing of new varieties and inbound licensing of new varieties from a US company.

Key contact

Ben Hamilton

Partner & Technology and Digital Economy Co-Lead

Head of Technology and digital economy

Ben specialises in technology law, intellectual property and commercial contracts, trade marks and commercialisation.

Our team

Hall & Wilcox Partner James Deady headshot
James Deady

Partner & Technology and Digital Economy Co-Lead

Maddison Reznik

Senior Associate & Trade Marks Attorney

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