With technological advancements in all sectors facilitating a rapid rate of innovation, commercialisation is happening at a fast pace.
To maximise the return on the development investment and transform an invention into a profitable venture, it is critical to take a practical and commercial approach to IP commercialisation and licensing.
We work in partnership with our clients to help them make the most of their IP. We develop tailored IP commercialisation strategies for a range of IP – trade marks, patents and plant varieties (in which we have specialist expertise) – which draw on commercial expertise to ensure the right structures are in place.
- Acting for a peak industry body on complex trade mark proprietorship issues, trade mark infringement and enforcement matters, and trade mark licences in numerous foreign markets such as Japan, the EU, Brazil, Uruguay, Argentina, Chile, New Zealand, South Africa and Canada.
- Advising on the commercialisation of new plant varieties (PBR) and related IP rights (trade marks).
- Advising a joint venture company, formed between the Australian and New Zealand apple and pear industries, to globally commercialise new plant varieties.
- Advising for a Chinese solar company in respect of licensing patented technology from an Australian company and its related commercial arrangements.
- Acting on behalf of a plant variety rights owner in the licensing of new table-grape varieties and related IP rights (predominantly plant breeders’ rights) in relation to outbound licensing of new varieties and inbound licensing of new varieties from a US company.
Intellectual Property| 20 Jan 2021
Making Your Mark – a guide for SMEs and advisors: are you doing enough to ‘control’ the use of your trade marks?
In the third article of our series looking at some of the key issues for trade mark owners, and their advisors, operating in and entering the Australian market, we provide some tips for exercising proper ‘control’ over your trade marks.
Intellectual Property| 08 Dec 2020
Kraft Brands has been denied special leave to appeal to the High Court, ending the dispute with Bega Cheese over ownership of the Kraft peanut butter trade dress.
Intellectual Property| 15 Oct 2020
Making Your Mark – a guide for SMEs and advisors: fatal cracks in the foundations? Trade mark ownership in the spotlight
In this article, we look at some of the steps trade mark owners should take to ensure their registrations are not vulnerable to challenge based on defective ownership.