For all companies, the effective management of trade marks and portfolios is an important part of maintaining competitiveness in the market.

Implementing a strategic approach to managing trade marks, monitoring for infringements and enforcing rights is vital. We manage trade mark portfolios for numerous clients, which includes providing brand protection advice on trade mark availability, infringement and registrability both nationally and internationally, and preparing evidence and submissions to IP Australia.

Experience

  • Successfully acting for one of Australia’s leading franchise systems in relation to defending a non-use action and enforcing an opposition proceeding.
  • Providing strategic brand protection and trade mark prosecution advice for one of Australia’s largest residential builders.
  • Providing strategic brand protection advice and managing a trade mark opposition for leading international children’s product brands.
  • Acting for one of Australia’s leading online fantasy game developers in the successful prosecution of a well-known trade mark for online fantasy sports games.
  • Advising a global leader in the supercomputer market on trade mark opposition proceedings.

Key contact

Ben Hamilton

Partner & Technology and Digital Economy Co-Lead

Head of Technology and digital economy

Ben specialises in technology law, intellectual property and commercial contracts, trade marks and commercialisation.

Our team

James Deady

Partner & Technology and Digital Economy Co-Lead

James is an commercial lawyer specialising in technology procurement, privacy, data security and intellectual property matters...

Related thinking

Intellectual Property| 19 Sep 2023

Trade mark owners: use your trade mark, or risk losing it (a vital reminder)

The recent Federal Court decision in Seven Network (Operations) Limited v 7-Eleven Inc [2023] FCA 608 serves as an important reminder for Australian trade mark owners.

Intellectual Property| 11 Nov 2022

Bruce Willis makes deepfake technology relevant. What do gamers need to know about this technology?

Deepfake technology is becoming increasingly sophisticated and is attracting interest from the gaming and entertainment industry. What are the legal risks associated with its use?

Intellectual Property| 13 Oct 2022

Latest legal trends in gaming

Hall & Wilcox Partner James Deady discusses key legal issues facing the billion-dollar gaming sector, including venture capital investment and M&A activity.

Intellectual Property| 04 Oct 2022

Certification of Australian Fashion trade mark: are you eligible & are you interested?

To help drive demand for Australian brands and future-proof the Australian fashion and textile industry, the Australian Fashion Council is developing an ‘Australian Fashion’ certification trade mark.